Ann Bai is a Taiwanese brand designer and art director working across brand identity, visual systems, print, digital, and physical spaces.

Her work focuses on brand identity and visual systems, combining strategy, research, and visual intuition across print, digital, and physical applications. With over a decade of experience across agency, in-house, and independent projects, her work spans technology, culture, lifestyle, and wellness, with an interest in integrating hand-drawn illustration into visual storytelling.

In 2025, her typeface design was recognised at the Global Design Awards. She holds a Master’s in Product and Service Design from National Taiwan Normal University, with exchange studies at Keio Media Design in Tokyo and ESA Saint-Luc Bruxelles.

She continues to develop an integrated design practice, connecting strategy, visual language, and experience across different contexts and cultures.

Global Design Awards 2025
Judges’ Choice Award & Top 10
Typeface design for BDA Awards Book 2023
Category: Typography
Typeface Design: Bai Chia Ping
Agency: Eric Chan Design