Ann Bai is a brand designer with over a decade of professional experience developing brand identities, visual systems, and brand direction across diverse contexts. Her work focuses on the relationship between narrative, strategy, and design, creating clear and consistent brand experiences across touchpoints and platforms.

She holds a Bachelor’s degree in Visual Design and a Master’s degree in Product & Service Design. She was selected for a scholarship-supported exchange at Keio University Graduate School of Media Design (KMD) in Tokyo, Japan, where she explored the relationship between design, technology, management, and policy.

In 2026, Bai continues her studies in Brussels, expanding her perspective through European design environments while deepening her interest in strategic brand work and cross-disciplinary collaboration.

Awards
Judges’ Choice Award & Top 10
Global Design Awards 2025
Category: Typography

Typeface design for BDA Awards Book 2023
Typeface Design: Bai Chia Ping
Agency: Eric Chan Design