Ann Bai is a Taiwanese brand designer and art director with over a decade of experience creating identities, visual systems, and brand experiences. Her practice bridges research, strategy, and design, transforming complex ideas into clear, cohesive brands across print, digital, and physical environments.

Having worked on both agency and in-house teams, she understands branding from multiple perspectives, from defining a brand's core idea to building systems that can grow consistently across every touchpoint.

Her work spans technology, culture, hospitality, and wellness, with a particular interest in how design shapes experiences, behaviours, and human connection.

In 2025, her typeface design received Awards at the Global Design Awards. She completed her Master's in Product and Service Design at National Taiwan Normal University in 2026, where she developed a research-driven approach to design. Exchange studies at Keio Media Design in Tokyo and ESA Saint-Luc Bruxelles strengthened her design approach through Japanese innovation and European narrative-driven creativity.

Global Design Awards 2025
Judges’ Choice Award & Top 10
Typeface design for BDA Awards Book 2023
Category: Typography
Typeface Design: Bai Chia Ping
Agency: Eric Chan Design