A custom typeface designed for editorial identity

Overview

Developed for the BDA Awards Book, this custom typeface was created as part of the publication’s editorial identity system, establishing a cohesive and recognizable visual language throughout the book.

Design Concept

Built upon a clear and rational typographic structure, the typeface introduces layered visual variations that reflect the diversity of creative disciplines and expressions represented by the BDA Awards.

Designed for both display and reading contexts, the typeface maintains editorial readability while extending the publication’s refined and contemporary visual language.

Recognition

The project received the Judges’ Choice Award and was selected as Top 10 at the Global Design Awards 2025.

Typeface Design: Ann Bai Chia Ping
Art Direction: Eric Chan
Organized by: Hong Kong Designers Association