This project involved designing a custom typeface for the BDA Awards Book, created to reflect the rhythm, elegance, and visual refinement associated with design excellence.

The typeface balances structure and expression, combining clarity in reading with subtle character details that add identity and tone to the publication. It was developed to function across editorial layouts while maintaining a distinct presence.

The project received both the Judges’ Choice Award and Top 10 recognition at the Global Design Awards 2025.

Typeface design by Bai Chia Ping
Art Direction by Eric Chan
Organized by HKDA