Visual identity design for university career development programs

Since 2015, Ann has collaborated with the NTU Career Center to develop visual identities for a wide range of career development programs, including Globalized Talent Development Camp, Career Aptitude Assessment and Consultation, Career Dialogue Seminars, Marketing Practices, and Financial Accounting courses.

Through a consistent visual system, the designs helped establish recognizable communication across different event series while strengthening the professional image and accessibility of career education programs on campus.

Design Concept

Built upon a clear and adaptable visual language, the project developed a series-based communication system tailored to different educational themes while maintaining consistency across the NTU Career Center’s programs.

The scope included key visuals, posters, digital campaign materials, course videos, and related visual applications, creating a recognizable and cohesive identity across both print and digital platforms.

Design: Ann Bai
CL: NTU Career Center