AKAI BOHSHI is a well-established confectionery brand in Japan. Their biggest appointed agent company in Taiwan is SHIN SHUEN YI International, founded in 1989. Bai assisted SSY in designing their new official website, which included content writing, user experience design, product photography, and interface design.

This project transformed the existing website structure and created a new corporate image for SSY International, the Taiwan-based agent for TIVOLI Co., Ltd.'s "Red Hat" confectionery products.

Art Direction & Design: Bai Chia
Photographer: LUO DUN CIANG, SSY.
Client: 新順益國際 X 赤い帽子 AKAI BOHSHI
Design Agency: EQUALZ DESIGN
Web hosting service: NSS GROUP