Overview

La Petite Colline is a Taiwanese-inspired artisan bakery and café brand based in Toronto, Canada, bringing together European, Japanese, and Taiwanese baking techniques through locally sourced ingredients.

Using fresh Canadian grains, nuts, berries, and maple syrup, the brand reinterprets contemporary Taiwanese bakery culture through natural ingredients, craftsmanship, and warmth.

Developed in collaboration with EQUALZ DESIGN, the project focused on creating a refined and contemporary identity system rooted in artisanal baking culture and natural material aesthetics.

Strategy & Concept

Using fresh Canadian grains, nuts, berries, and maple syrup as the foundation of the brand concept, the identity system incorporated neutral tones, kraft paper textures, white baking paper, and uncoated materials to reinforce a sense of warmth, simplicity, and authenticity.

The Chinese name “山山” was designed using a seal-inspired form referencing traditional East Asian stamps, symbolizing the cultural roots of the brand. Meanwhile, the French name La Petite Colline (“The Little Hill”) reflects the idea that each loaf contains a small mountain of natural ingredients and layered flavors.

Balancing softness with refinement, the project aimed to reinterpret Taiwanese bakery culture through a contemporary and internationally approachable perspective.

Art Direction: DM
Design: Ann Bai
Design Agency: EQUALZ DESIGN