Building a B2B healthcare identity system during the COVID-19 pandemic

Overview

Developed during the COVID-19 pandemic, the project focused on building a B2B healthcare identity system for LE Biomedical, enhancing brand recognition and consistency across touchpoints including exhibitions, factories, offices, and product packaging.

Design Concept

Built upon a clean and structured visual language, the identity combines imagery inspired by masks and shields as core visual elements. Through a systematic layout and identity system, the design establishes a professional and adaptable brand image.

The scope included logo design, packaging, uniforms, exhibition materials, and branded operational assets — extending the identity across both corporate and industrial environments.

Art Direction: DM
Design: DM & Ann Bai
Client: LE Biomedical Corp.
Design Agency: EQUALZ DESIGN