Lily WELLNESS is a wellness studio that offers personal yoga and integrative therapy in a comfortable and peaceful environment. Bai designed the brand identity system and package design with the warmth of home and the connectedness of nature in mind.

The brand font is inspired by the smooth and flowing movements of a healing therapist's hands, and the color palette uses warm, gradient tones reminiscent of human skin texture and the enhanced circulation during treatment. This conveys the idea of gradual healing and relaxation, and promotes a visually soothing and warm atmosphere for customers.

Art Direction & Design: Bai Chia
CL: Lily Wellness